Information architecture (IA) is the science of organizing and structuring the content of websites, web, and mobile applications. It is all about the organization of information in a clear and logical way. Such an organization follows a clear purpose of helping users navigate complex sets of information.

Information architecture is a critical part leading to a powerful user experience design. Having a clear Information Architecture helps users easily complete their tasks thereby making the product more usable. A clearly defined IA makes it possible for a user to focus on their tasks, not on finding their way around.

Some of the popular schemes for content grouping are:

> Alphabetical: Content is organized in alphabetical order. Also, they can serve as a navigation tool for the users

> Chronological: This type organizes content by date

> Topic: Content is organized according to the specific subject

> Audience: The type of content organization for separate groups of users